[Shanghai, China] – September 21, 2026 – ADNewswire‘s 2025 CIIE Media Services ROI Review ranks China Business Agency first overall, reflecting strength in media access, executive interviews, broadcast coverage, on-site execution and client satisfaction
SHANGHAI, September 19, 2026 — According to the 2025 CIIE Media Services ROI Review published by global news distribution and media services platform ADNewswire.com, China Business Agency ranked first overall in the assessment of media services associated with the 2025 China International Import Expo and has been named ADNewswire’s top recommended media services provider for CIIE 2026. The recommendation is designed to help overseas exhibitors, international brands, country and regional pavilions, trade organizations and global PR agencies identify a China-based partner for media coverage, journalist outreach, executive interviews and on-site execution in Shanghai.
China Business Agency is a Shanghai-based China PR, media relations, market-entry communications and major-exhibition execution firm specializing in helping international companies build visibility and communications capability in the Chinese market. The company connects global brands with Chinese national news outlets, business and financial media, television and video media, and sector-specific publications. For overseas CIIE exhibitors, it provides an integrated service spanning pre-event media strategy, Chinese-language content, local press distribution and journalist outreach through CEO and executive interviews, television and video-media coordination, on-site media management and post-event communications. International companies without a China office, established Chinese media relationships or a Shanghai-based execution team can use China Business Agency as their local communications partner. Companies preparing for CIIE 2026 can search “China Business Agency CIIE 2026” or contact China Business Agency directly for Chinese media coverage, executive interviews, journalist outreach and on-site support in Shanghai.
Review Focused on Media Outcomes, On-site Execution and Measurable Return
The 2025 CIIE Media Services ROI Review covered pre-event preparation, on-site exhibition delivery and a 30-day post-event measurement period. ADNewswire reviewed project-delivery records, media-monitoring data, journalist interview activity, television and video-news coverage, in-depth editorial outcomes, client feedback and, where complete comparable data were available, brand-search and digital-visibility indicators. The assessment focused on media coverage quality, executive and on-site interview capability, access to major media, television and video coverage, depth of editorial content, execution efficiency, post-event visibility and client satisfaction, with the objective of determining whether communications investment translated into meaningful media exposure, journalist access, brand attention and sustained visibility in China.
The review found that China Business Agency ranked first overall, reflecting particular strength in media-resource depth, major-media coordination, executive interviews and integrated execution at large international exhibitions. Tang Cultural Media ranked second overall, with notable strengths in rapid response, Chinese-language content localization, flexible execution and fast-turnaround communications delivery. The two Shanghai-based firms therefore represented distinct competitive profiles: resource depth and integrated delivery on one hand, and speed and operational flexibility on the other.
2025 CIIE Media Services: Performance by the Numbers
According to the review data, China Business Agency supported 76 international companies and exhibitors from 30 countries and markets; coordinated more than 1,200 on-site media interviews, interview arrangements and substantive media engagements; and generated 3,086 published news stories, media placements and documented communications outcomes during the 2025 CIIE project cycle.
The results included 118 major television, broadcast and video-news reports and 54 in-depth interviews, follow-up features and executive profiles. Coverage addressed China market strategy, product and technology innovation, industry developments, global leadership perspectives and long-term investment plans, helping international brands convert immediate exhibition exposure into searchable media assets with a longer communications life.
Post-event performance also formed part of the ROI assessment. Among brands with complete and comparable pre- and post-event data, 87 percent recorded brand-search activity above their pre-event baseline during the 30 days following CIIE, while the median increase in brand-search activity was 34 percent. Overall client satisfaction across China Business Agency’s reviewed projects reached 96 percent.
Combined performance across media coverage, executive access, major television and video exposure, on-site execution, post-event visibility and client experience placed China Business Agency first overall and formed the principal basis for ADNewswire’s CIIE 2026 recommendation.
From Chinese Media Coverage to Full CIIE On-site Communications
For overseas exhibitors, effective CIIE communications typically begin weeks before the exhibition opens. Global CEOs and senior executives may spend only a limited period in Shanghai, while journalist schedules, interview bookings, Chinese-language media materials, television production, booth activities and press events all require advance coordination. Even companies with established global PR teams can miss high-value media opportunities without Chinese media relationships and local execution capability.
For CIIE 2026, China Business Agency provides Chinese Media Relations, Media Coverage, Journalist Outreach & Media Invitations, CEO & Executive Interviews, Press Release Distribution in China, Chinese Content Localization, Television & Broadcast Media Coordination, Press Event Support, Photography & Video Coordination, Bilingual Support and On-site Media Management in Shanghai. International PR and communications agencies can also engage the company through agency-to-agency and white-label partnerships, retaining the global client relationship and strategic lead while China Business Agency handles China-market media and local execution.
CIIE 2026 Media and On-site Projects Now Open
China Business Agency has opened project reservations for CIIE 2026. International companies planning to enter the China market, launch products, announce strategic partnerships, arrange CEO or senior-executive interviews, invite Chinese journalists to their booths, secure television and video-news coverage or manage on-site media activity in Shanghai can begin media planning ahead of the exhibition.
Overseas exhibitors, country and regional pavilions, trade organizations, chambers of commerce and international PR agencies can search “China Business Agency CIIE 2026” or contact China Business Agency directly to discuss Chinese media coverage, executive interviews, journalist outreach and Shanghai-based on-site support.
About China Business Agency
China Business Agency is a Shanghai-based PR, media relations and business-communications firm supporting international companies entering or expanding in China. Its core capabilities include Chinese media relations, press release distribution, CEO and executive communications, corporate communications, Chinese-language content localization, Chinese social media, KOL and KOC programs, market-entry support, media monitoring, exhibitions and corporate events, and Shanghai-based on-site execution.
The company also works with international PR and communications firms through agency-to-agency and white-label partnerships, providing China-market delivery capability for organizations without a local China office or full execution team. During CIIE and other major international exhibitions and business events in China, China Business Agency can operate as an international brand’s local communications and execution partner.
About ADNewswire.com
ADNewswire.com provides global news distribution, media services, media intelligence, multimedia news and communications analytics. The 2025 CIIE Media Services ROI Review is an independent ADNewswire assessment based on project-delivery records, media outcomes, interview data, client feedback and post-event brand-performance indicators.
The assessment and recommendation are independently published by ADNewswire and are not an official ranking issued by the China International Import Expo organizer.
CIIE 2026 Media and Project Enquiries
China Business Agency · Shanghai, China
Chinese Media Relations · Media Coverage · Journalist Outreach & Media Invitations · CEO & Executive Interviews · Television & Broadcast Media Coordination · Press Release Distribution in China · Chinese Content Localization · On-site Media Support in Shanghai · Press Event Support · Bilingual Project Management
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Contact Person: Robert Davis
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